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About Digital Asset Management

Successful businesses manage their assets and the more efficiently they do this, the more successful they become. This is particularly true for digital assets such as images, text, and graphics. Whatever name it is given – Digital Asset, Content, Brand, or Media Management, the concept of managing digital files in a variety of formats, by utilising a database, can be applied to a wide range of applications, all of which are encompassed by DAS.

Digital Asset Management (DAM)

Digital Asset Management is a centralised and systematically organised way to manage digital files, be they images, text, graphics, video, audio, movie clips, HTML pages, and more. From a single, central repository, files can be easily stored, searched, viewed, ordered, downloaded, updated and/or converted to different formats for different media as needed.

While there may be a great deal of commonality in way potential users operate, there are also differences, and a variety of systems exist to address these. However, Digital Asset Management systems generally fall into three categories:

1. Image Catalogues:

Typically for the solo user, or small business, these systems provide a simple way to organise, view and search through thumbnails to locate image files stored on a server. These images can then be ordered by the owner of the catalogue or opened up to consumers. Image catalogues can operate over intranets and/or the Internet.

2. Work Group Editions:

Designed for small companies and departments within larger companies, these systems allow users to share catalogues of information. They are centralised operations that reside on dedicated servers and are protected by security features that restrict access by specified users to specified assets. Workgroup editions can operate over intranets and/or the Internet.

3. Enterprise Editions:

These are sophisticated database applications, which are fully scalable to meet any size requirement. They offer a high degree of customisation, support existing open standards and can interrogate multiple databases in multiple locations. Enterprise Editions are typically B2C and/or B2B applications that offer e-commerce trading on the Internet.

DAS can design and supply systems that fit into any of the above categories.